Alpine

Stöckli Skis Honored For U.S. Ski Team Support

by
Tom Kelly
2017-01-26 14:37
 

DENVER (Jan. 26, 2017) – One of the U.S. Ski Team's most progressive new equipment suppliers, Swiss ski manufacturer Stöckli, has been honored by the Team and SnowSports Industries America (SIA). Stöckli was presented with the Doc DesRoches Award at the SIA Snow Show Thursday (Jan. 26) for its promotion of the U.S. Ski Team and its athletes.

Stöckli is the newest U.S. Alpine Ski Team ski supplier, joining in 2014 and supporting a half-dozen athletes including Olympic champion Julia Mancuso and World Cup veteran Stacey Cook.

DesRoches Award

The award is named in honor of Doc DesRoches, a long time industry leader who helped form SIA and led it for two decades. During that tenure he was instrumental in development of the U.S. Ski Team's fundraising efforts, including the formation of the New York Ski and Snowboard Ball.

In addition to its support of athletes, Stöckli has deployed one of the most aggressive marketing plans of any Team supplier, with major national advertising in ski publications showcasing the U.S. Ski Team brand and its top athletes. One of its print campaigns, Quality is the Difference, introduces Stöckli to the American market through full-page ads in Ski and Skiing Magazine featuring Mancuso.

"There’s such an opportunity to show America what great skis they are and the Swiss precision they put into every ski," said Mancuso from Cortina d'Ampezzo, Italy where she is taking the next steps in her comeback from injury. "Having Stöckli’s support and keeping me going through hard times was everything I needed to get back on snow."

Stöckli Skis

The commitment by Stöckli is being felt at all levels of ski racing throughout the USA in just a short time. "Stöckli sees ski racing as growing aspect of the sport with youth in America," said Stöckli North America General Manager George Couperthwait. "The ability to be able to have great athletes like Julia Mancuso and Stacey Cook endorse the performance of our products is a key aspect of our marketing efforts. It is an honor for Stöckli to be recognized by the U.S. Ski Team, especially because our relationship is so new."  

U.S. Ski Team President and CEO Tiger Shaw presented the award to Stöckli, along with SIA President and CEO Nick Sargent.

"Our suppliers, like Stöckli, are vital to the athletic success of our U.S. Ski Team athletes," said Shaw. "But what really has set Stöckli apart is its marketing support to showcase our athletes to fans across our nation."

HIGHLIGHTS

  • Swiss ski manufacturer Stöckli, one of the newest U.S. Ski Team suppliers, was honored with presentation of the Doc DesRoches Award from the U.S. Ski and Snowboard Association (USSA) and SnowSports Industries America (SIA).
  • SIA and the USSA have presented the award annually since 2004 to recognize a national team supplier for its work in marketing the Team and athletes.
  • Stöckli, which joined as a U.S. Ski Team supplier in 2014, supports a half-dozen athletes including Olympic champion Julia Mancuso and World Cup veteran Stacey Cook.
  • The award is named in honor of Doc DesRoches, a long time industry leader who helped form SIA and led it for two decades. During that tenure he was instrumental in development of the U.S. Ski Team's fundraising efforts, including the formation of the New York Ski and Snowboard Ball.
  • The award was presented at the Stöckli trade show booth on January 26 at the SIA Snow Show in Denver.

 

QUOTES
Julia Mancuso, Olympic Champion
There’s such an opportunity to show America what great skis they are and the Swiss precision they put into every ski. Having Stöckli’s support and keeping me going through hard times was everything I needed to get back on snow.

Stacey and I have skied together since we were little and have a great mutual respect for each other. We help each other with the skis and get as much time as possible on the hill. It’s nice to have a teammate within the team.

Stacey Cook
When I switched to Stöckli I was really impressed with the skis they were making. I had watched a ton of video of Tina Maze and liked the way the skis tracked for her. From the very first day I fell in love with the skis but even more so the family feel of the company. As an older athlete you crave the interaction with the company and Stöckli provided that from day one. You really feel like a team and that was so positive, as an athlete, to have that relationship and interaction.

Julia and I go way back to when we were seven years old and have taken this crazy journey together. Now to work with the same technician and the same skis, we've learned each other's skiing even better and being teammates in an entirely new way is really cool - I love it. We share a technician and there are so many positives to it that there are two of us in the USA and together we get the best out of the factory.

Tiger Shaw, President and CEO, U.S. Ski and Snowboard Association
Our suppliers, like Stöckli, are vital to the athletic success of our U.S. Ski Team athletes. But what really has set Stöckli apart is its marketing support to showcase our athletes to fans across our nation.

Michael Jaquet, Chief Marketing Officer, U.S. Ski and Snowboard Association
Stöckli identified alpine ski racing in America as a key opportunity to bring new life to its brand and identity here in the USA. The commitment has not only been at the elite level with Julia and Stacey but also with our clubs at the grassroots level all the way up through our masters programs. That commitment helps us promote the sport more broadly and the understanding of that is very endemic to the Stöckli brand in Switzerland but also through its American leadership under George Couperthwait.

George Couperthwait, General Manager, Stöckli North America
Stöckli sees ski racing as growing aspect of the sport with youth in America. The ability to be able to have great athletes like Julia Mancuso and Stacey Cook endorse the performance of our products is a key aspect of our marketing efforts. It is an honor for Stöckli to be recognized by the U.S. Ski Team, especially because our relationship is so new.  

Nick Sargent, President, SnowSports Industries America
Doc DesRoches was a pioneer of our industry and a passionate supporter of the U.S. Ski Team. It's important for us to remember the contribution he made to skiing setting the platform for companies like Stöckli who are an important part of our sport today.

Doc DesRoches Award Winners
2004 - Rossignol
2005 - Atomic
2006 - All U.S. Ski Team suppliers
2007- Spyder Active Sports
2008 - Volkl, Marker, Tecnica
2009 – SmartWool
2010 – Under Armour
2011 – Head Skis
2012 – High Sierra
2013 – POC Sports USA
2014 – The North Face
2015 – GoPro
2016 - Atomic
2017 – Stöckli